What does P4 stand for?

People / Planet / Profit + Power

People/Planet/Profit is a triple bottom line (TBL) business and accounting framework that instead of just one bottom line (profit), there should be three (social, environmental, and financial).

Power is a basic requirement for empowerment. Empowerment floods the body with positive emotions, spurs motivation, and fuels the drive to succeed.  

What is a circular economy?

Simply put a circular economy (or circularity) is a regenerative system aimed at creating zero waste and conserving/recycling resources. In contrast, the traditional linear waste economy, has a 'take, make, dispose' model of production.

An excellent learning resource is: www.ellenmacarthurfoundation.org

Is your accelerator inclusive?

We are an inclusive, merit-based accelerator that actively recruits and gives special consideration to women and minority-led companies. We have developed funding relationships with investors focused specifically on these populations.

What is an industry value chain?

An industry value chain is made up of five primary activities -- inbound operations, operations, outbound logistics, marketing and sales, service -- and four secondary activities -- procurement and purchasing, human resource management, technological development and company infrastructure.